OBJECTIVE
The primary objective was to enhance the visibility of Bombbar.ae, a UAE-based nutritional supplement and health-focused brand, within search engine results pages (SERPs). This included driving targeted organic traffic, improving user engagement, and increasing online sales in a competitive niche.
CHALLENGE
1. Niche Competition: The health and nutrition supplement market in the UAE is highly competitive, with established brands and marketplaces dominating SERPs.
2. Local SEO Specifics: The UAE market is diverse, with a regional audience (Dubai, Abu Dhabi etc) and a strong focus on mobile-first browsing, requiring optimized local content and responsiveness.
3. Limited Initial Visibility: The website had limited authority and few backlinks, making it challenging to rank for high-volume keywords.
4. Technical SEO Issues: Challenges included slow site loading times, limited on-page optimization, and missing schema for products.
2. Local SEO Specifics: The UAE market is diverse, with a regional audience (Dubai, Abu Dhabi etc) and a strong focus on mobile-first browsing, requiring optimized local content and responsiveness.
3. Limited Initial Visibility: The website had limited authority and few backlinks, making it challenging to rank for high-volume keywords.
4. Technical SEO Issues: Challenges included slow site loading times, limited on-page optimization, and missing schema for products.
Strategy & Implementation
To address these challenges, the following strategic steps were implemented:
1
Keyword Research & On page Optimization
Identified high-intent keywords relevant to health supplements in the UAE.
Optimized product pages with meta descriptions, alt tags, and user-friendly headings to align with target keywords.
Optimized product pages with meta descriptions, alt tags, and user-friendly headings to align with target keywords.
2
Content Creation
Published educational and engaging blogs, Included general queries to attract a broader audience.
3
Technical SEO Fixes
Improved website speed by compressing images and enabling caching and mobile-first responsiveness.
4
Link Building & Outreach
Built high-quality backlinks by partnering with health and fitness bloggers in the UAE.
Secured mentions in UAE-based news outlets and directories to enhance domain authority.
Secured mentions in UAE-based news outlets and directories to enhance domain authority.
Results
10%
Increased Organic Traffic
90%
Keyword Rankings
40%
Improved Local Engagement
45%
Better Technical Performance
