To effectively display Masterbaker's extensive inventory, we utilized Dynamic Search Ads and Performance Max campaigns with Feed-only on Google Ads. Additionally, on Meta Ads, we employed Dynamic prospecting ads and catalog ads targeting lookalike and retargeting audiences.
To prevent ad fatigue, we regularly refreshed the first card creatives when frequency exceeded the standard benchmark threshold. Furthermore, implementing negative keywords and placements at the account level helped optimize spending and achieve lower cost per acquisition.