OBJECTIVE
Primary goal was to leverage digital marketing channels, specifically Google and Facebook campaigns,to increase sales and expand its customer base in Oman
CHALLENGE
Modern Oman Bakery struggled to boost sales in a competitive market, aiming to stand out and attract customers with unique offerings and stand out as the leader of this industry.
Strategy & Implementation
Utilize advanced targeting on Google and Facebook Ads to effectively reach the target audience. Narrow down demographics, interests, and behaviors for better ad targeting. Experiment with different criteria to find optimal audience segments. Implement lead nurturing strategies to engage potential students.
Results
222.37%
Increased in Clicks
216.25%
Increase in conversions
78.89%
Decreased In Cost Per Conversions
