OBJECTIVE
To drive brand awareness and establish a strong brand recall for Toshiba's Home Appliances vertical in the competitive and diverse Middle East market.
CHALLENGE
While Toshiba held a robust global reputation, the challenge lay in localizing its presence and effectively engaging diverse GCC audiences, ensuring measurable growth in brand engagement and conversions.
Strategy & Implementation
1
Performance Marketing
Launched hyper-targeted META ad campaigns to boost awareness and drive online and offline sales.
Highlighted limited-time tactical offers, balancing affordability and Toshiba's premium appeal.
Highlighted limited-time tactical offers, balancing affordability and Toshiba's premium appeal.
2
Localized Content Development
Curated market-specific content calendars tailored for GCC audiences, integrating regional languages and cultural nuances.
Designed seasonal campaigns that aligned with major regional trends and festivals to enhance relevance.
Designed seasonal campaigns that aligned with major regional trends and festivals to enhance relevance.
3
Collaborative Engagement
Worked with strategic partners to amplify Toshiba's brand message and ensure a wider audience reach.
Leveraged tactical promotions to build connections with budget-conscious consumers while preserving the brand's premium image.
Leveraged tactical promotions to build connections with budget-conscious consumers while preserving the brand's premium image.
Results
230%
Growth in engagement
18%
Improvement in CTR
43%
Increase in website traffic
120%
Rise in direct inquiries
35%
Uplift in positive sentiment
