OBJECTIVE
To successfully enter the UAE market and connect with eco-conscious consumers by promoting sustainable and premium-quality products.
CHALLENGE
Heveya faced the challenge of entering a fresh market with limited insights into their audience's preferences regarding sustainability and product quality.
Strategy & Implementation
1
Targeted Search Campaigns
Organized high-performing keywords into themed ad groups to improve relevance and efficiency.
2
Performance Max Campaigns
Balanced cost-per-purchase through Search campaigns while leveraging Performance Max for maximum conversion volume.
3
Data-Driven Approach
Analyzed past data to identify top-performing products and categories.
Allocated increased budgets for these products using feed-enabled campaigns for better targeting.
Allocated increased budgets for these products using feed-enabled campaigns for better targeting.
Results
17%
Increase in repeat purchase rate
108%
Growth in Average Order Value
28+
Increase in overall conversions
