OBJECTIVE
To elevate its online presence and drive sales by focusing on high-value products through strategic, targeted advertising.
CHALLENGE
Inconsistent sales and performance due to the absence of an effective marketing strategy.
Strategy & Implementation
1
Dynamic Search & Performance Max Campaigns
Launched campaigns across various ad units to drive efficient conversions.
Segmented ads by gender categories for precise targeting and tailored messaging.
Segmented ads by gender categories for precise targeting and tailored messaging.
2
Ad Diversity
Employed multiple ad formats to enhance campaign engagement and effectiveness.
3
Retention & Cross-Selling
Leveraged email marketing to boost customer retention and encourage cross-selling among existing users.
Results
105%
Increase in overall sales
14%
Conversion rates
378%
Boost in engagement rates
80%
Expansion in the customer base
