OBJECTIVE
To improve organic visibility and drive targeted traffic to Mapei.ae by positioning the brand as an authority in the UAE construction and building materials sector.
CHALLENGE
1. Niche Competition: The health and nutrition supplement market in the UAE is highly competitive, with established brands and marketplaces dominating SERPs.
2. Local SEO Specifics: The UAE market is diverse, with a regional audience (Dubai, Abu Dhabi etc) and a strong focus on mobile-first browsing, requiring optimized local content and responsiveness.
3. Limited Initial Visibility: The website had limited authority and few backlinks, making it challenging to rank for high-volume keywords.
4. Technical SEO Issues: Challenges included slow site loading times, limited on-page optimization, and missing schema for products.
2. Local SEO Specifics: The UAE market is diverse, with a regional audience (Dubai, Abu Dhabi etc) and a strong focus on mobile-first browsing, requiring optimized local content and responsiveness.
3. Limited Initial Visibility: The website had limited authority and few backlinks, making it challenging to rank for high-volume keywords.
4. Technical SEO Issues: Challenges included slow site loading times, limited on-page optimization, and missing schema for products.
Strategy & Implementation
1
Keyword Optimization
Targeted high-value, localized keywords like "tile adhesives UAE" and "waterproofing solutions Dubai".
2
On-Page SEO
Enhanced meta tags, product descriptions, and internal linking to boost relevance.
3
Content Marketing
Published blogs, case studies, and a downloadable guide to establish authority.
4
Local SEO
Improved Google Business Profile and built citations for better local visibility.
5
Link Building
Secured backlinks from UAE-based industry directories and publications.
Results
72%
Increased Organic Traffic
Top 3
Improved Keyword Rankings
35%
Lead Generation
