OBJECTIVE
To launch OAKBERRY in the Middle East, drive awareness, increase footfall, and achieve measurable growth through paid marketing campaigns and rapid regional expansion.
CHALLENGE
Launching during the pandemic posed challenges in driving in-store visits and maintaining consistent engagement in a competitive F&B market.
Strategy & Implementation
1
Targeted Paid Ads
Ran performance-focused campaigns on META, TikTok, and Snapchat to boost awareness and drive conversions.
2
Optimized E-commerce
Built a user-friendly website with SEO and Google Ads to capture high-intent traffic and maximize online orders.
3
Product Promotions
Highlighted unique offerings like Acai Buckets and Popsicles to sustain interest during lockdowns.
Results
240%
Increase in conversions
150%
Growth on online traffic
90+
Locations across the Middle East
35%
Reduction in CPA
