OBJECTIVE
To boost sales and market share in Dubai's competitive furniture market by leveraging digital strategies for measurable growth.
CHALLENGE
ProWork faced difficulties scaling online operations and achieving consistent month-on-month sales growth amidst stiff competition.
Strategy & Implementation
1
Google Ads Optimization
Targeted office furniture seekers with in-depth keyword research for high-intent terms and optimized visibility with ad extensions and bid adjustments.
2
Meta Ad Campaigns
Focused on reaching decision-makers with engaging and tailored ad creatives that highlighted ProWork's premium offerings.
Results
317.41%
Increase in conversions in 2024
24.53%
Reduction in cost per conversions
130.71%
Rise in Clicks
193.38%
Growth in Impressions
